Infection control Essay

In this research essay the essayist will discuss the principles of evidence- based nursing research and its importance in healthcare. Therefore a brief introduction in infection and infection prevention and control will also be made followed by the main focus of this research essay which will be hand hygiene by making use of five research terms, which are qualitative, quantitative, ethical consolidation, data collection and sample. In addition to this, the issue of the most common Healthcare – Associated Infections (HAIs) acquired in hospitals will also be explored and by referring to relevant research the essayist will investigate why then HAI still a major problem in the UK healthcare settings, as a number of studies and reports suggests that adequate hand hygiene practice is the key to reduce infection across the field of care (British Medical Journal, 2005; Lancet, 2007). The method used to collect the primary source of information was gathered through the use of the University library digital search, Cinahl Plus (a comprehensive source of evidence-based full-text for nursing & allied health journals, which provide concise overviews of diseases and conditions and outline the most effective treatment options based on peer-reviewed medical research. Cinahl plus is available via EBSCO host), medical journal articles, books, publications and Department of Health (DH) database, and clinical guidelines if they indicate hand hygiene as a key to control and prevent HAI. A number of keywords were used, including quantitative, qualitative and research within the title ‘infection control’, ‘hand hygiene’ and ‘HAI’ so only records containing all the keywords were saved. The resulting list of articles was then reduced to English language, adult population, and systematic reviews published between 2000 to present. Of the 26 randomized controlled trials (RCT), twelve were discarded, as some were not relevant and some were unavailable. Furthermore the remaining ten literature review was divided into subtopics: hand washing technique and decontamination, alcohol-based hand rub, MRSA, and patient infection prevention information. Evidence- based nursing practice is the term used to describe the process the nurses use to make clinical decisions and answer clinical questions based on scientifically proved evidence rather than on  assumption, intuition or tradition (Bishop and Freshwater, 2003) In order for nurses to make the correct decision, they have to be based in four approaches which include; reviewing the best available evidence from peer-reviewed researches; using their clinical expertise; determining the values and cultural needs of the individual, and determining the preferences of the individual, family and community. Therefore such could only be achieved if the nurse’s know how to access the latest research and correctly interpret and apply the findings to their clinical practice (STTI, 2005). Fact that is also supported by the Nursing & Midwifery Council (NMC), 2008, which states ‘nurses must deliver care based on the best available evidence or best practice’. The fear of infection has been and will always be present in the human minds, rightly so as infections are the most common causes of death worldwide. From time to time we hear of methicillin- resistant Staphylococcus aureus (MRSA), C- Difficile, Norovirus, and any other organisms causing infection and threatening the health of the population (Ryan et al. 2001). Although in the developed countries the cardiovascular diseases and cancer are now the major causes, it is always an infection that tips morbidity into mortality (Meers, McPerson & Sedgwick, 2007). Infection prevention and control policies are a contentious issue in the healthcare settings. According to NICE (2012) new clinical guideline, everyone in involved in providing care must comply with the standard principles and regulations in infection control. Standard precautions should be applied at all times by the healthcare workers when caring for patients. Such can be accomplished by practising simple skills including; good hygiene in clinical environment, appropriate decontamination of hands and equipment, correct use of personal protective equipment, correct use and disposal of sharps, aseptic technique and waste disposal (DH, 2007, Pratt et al. 2007). The purpose of this is to reduce the risk of infectious diseases to staff, patients and others where care is delivered. Additionally, is the healthcare professional duty and responsibility to provide and deliver safe care to patients (NMC, 2008). According to World Health Organization (WHO) 2005, there are around 5000 death in healthcare setting due to HAI though the actual number of infections developed in the community is unknown (NHS QIS, 2005). Moreover,  with many HAIs manifesting post-hospital discharge (National Audit Office (NAO), 2000), the prevalence of HAI in the UK is likely to be greater than that reported in current official statistics, although 15-30% of these can be prevented with good infection control practices such as adequate hand hygiene practice (Damani 2003). Wilson (2006) states that hand washing are a simple procedure and the rates of procedure should be high. However the evidence points to the contrary as it written in the Centers for Disease Control and Prevention (CDC) report, suggesting that healthcare professional’s compliance to hand hygiene standards averages at 40% (CDC, 2002). Furthermore, Rumbau et al (2001) suggests that poor hand hygiene practice is the major area in contention in healthcare settings and healthcare professionals fail to comply with appropriate hand hygiene technique due to workload, understaff, and skin conditions, i.e. dermatitis (WHO,2009). Subsequently, the heavy workload may have a negative impact on compliance (O’Boyle et al, 2001, Pittet et al 1999), resulting in infecting patients with avoidable HAIs such as staphylococcus aureus bacteraemia (MRSA) and Clostridium difficile infection (C-difficile), among others types of infection (DH, 2003). Eventually, the distress and suffering it causes to the patient who acquires the above mentioned infection whilst in hospital, leads to loss of confidence and credibility and reputation of healthcare professionals and the NHS Trusts. As a result, it brings an increase to the costs of the already under funded hospitals from increased stays, increased medical expenses and damage to the patients and their relatives who may decide taking lawsuit demands (WHO report, 2006). NAO (2000) states that the cost of HAIs is approximately  £ 1 billion per year, also around 9% of patients in hospitals in England at one time have an HAI. The Journal of Hospital Infection (JHI), (2008) own researchers A. Mears et al, carried out a quantitative and qualitative research study following the death of 180 patients infected with stomach infection in one of the worst outbreaks ever seen in the NHS Trust. The outbreak was blamed on poor measures, to manage, control and prevent infection, despite the Trust having high rates of HAI over several years (JHI, 2009). The study was aimed to investigate the potential factors linked to HAIs rates in acute NHS hospitals and which interventions may be effective to tackle this issue. The mixed methodological research terms used in the research was purposely  chosen as it has been proved that integrate both research terms (qualitative and quantitative) in a study are essential to answer different sort of questions, collect different types of data and produce different type of answer (Burnang and Hannigan, 2000, Bourgeois, 2002). In addition, multiple data sources are useful in researches or studies as they are part of within method triangulation to make the study more trustworthy and credible, also to enhance its depth by meeting different needs at different stages of a project, as well as compensates for shortcomings in any one method (Bourgeois, 2002; Kelly and Long, 2005), as it has been proved by the findings. Qualitative method is an organized, descriptive, systematic, and intensive process to collect data by using computer software programs i.e.ATLAS.ti, to efficiently examine, analyse, and organise data, also to synthesize large volumes of data (Rebar et al, 2011). This method focuses on individual perceptions and how these are described, as well as recognise that the way people behave is determined by many factors including; what is expected of them, how they interpret the behaviour of other people, and how they feel about what is happening (Rebar, Gersch, Macnee & McCabe, 2011). It is essential that the research is carried out with an open mind, as preconceptions could distort the interpretation of what is going on (Rapport, 2008). . Quantitative The method used for data collection in the study was semi-structure interview and a self- completion questionnaire with textual analysis of response to open questions, sent to 900 NHS Trust nurses. Interviews and questionnaires are the most common methods used for data collection. A questionnaire is an instrument used to collect specific written data in order to specifically target objective factors or interest (Rebar et al, 2011). Whereas interviews are better for collecting sensitive personal information as the interviewer can establish a rapport with the subject (Crombie and Davies, 2002). Out of 900 nurses interviewed 700 acknowledged that inadequate hand washing by healthcare staff was the major cause of HAI. When questioned why healthcare professionals fail to comply with appropriate hand hygiene technique, more than 70% answered that lack of time, workload and high activity levels was  the reason, and 66% answered low staff level and insufficient and inconveniently located s inks makes it difficult to comply. These findings are supported by evidence from infection control literature. However, it is clearly specified in the literature that the consequences of high activity levels experience among healthcare workers can have a negative impact on compliance (DH 2003, McCall & Tankersley, 2007). Besides The self- completion questionnaires were returned with 100% response rate. The results demonstrated that more than 95% of nurses assume that the inclusion of infection prevention and control in the staff (including medical students) training programmes may address the causes of the outbreak, therefore help to promote good infection prevention and control in the NHS Trusts hospital. Wilson (2006) argues in his literature that effective interventions in the management of HAIs, would involve a behaviour change on its own, feedback on behaviour, ownership of the problem and personal growth from healthcare staff. As such training alone would not be enough. The research terms and choice of methods used by the researcher were appropriate as it provided the reader with a detailed understanding of the issues discussed in the study also can be used as a basis for future work. The Health Protection Agency (2006) reports that MRSA tops the list of HAI acquired in the NHS hospitals by 40% and in average 4000 patients develop this condition every year. The situation is so serious that the credibility and subsistence of NHS as an institution may be in jeopardy (Cooper et al, 2004, Marshall et al, 2004& Voss, 2004). In the UK the levels of MRSA in hospital has staggering arisen from 2% in 1990 to 42% in 2000, generating a major public health problem and a source of public and political concern (Hawker, et al., 2005). Such rise has been attributed to the appearance of new strains with epidemic potential, hospital patients who are vulnerable to infections and failure to sustain good hospital hygiene, including hand hygiene. Several studies of health professionals in hospitals fault the spread of antibiotic resistant infections to poor hand hygiene and decontamination among healthcare professionals (Sharek et al.2002, Ariello et al 2004). In the document ‘Wining Ways’ released by the DH (2003), it is clearly stated that hand hygiene is essential to reducing the exposure of patients to HAIs, therefore the responsibility remains with staff to  demonstrate high levels of compliance in hand disinfection protocols. However, improving compliance with hand hygiene remains a pressing patient safety concern (Lautenbach, 2001). The WHO (2009), developed a strategy known as â€Å"Five Moments for Hand Hygiene† to improve hand hygiene compliance among healthcare workers and to add value to any hand hygiene improvement strategy, also to educate healthcare workers about the benefits of effective hand washing correlated with the correct techniques and timing of hand hygiene. The strategy indicates that cleaning hands at the right time and in the correct way should be an indispensable element of care, and form an integral part of the culture of all health service, and any failure to address this issue in a satisfactory manner could be seen as a breach of the Code of Professional Conduct. As a result it may put in question the healthcare professional fitness to practice and endanger his/ hers registration (CDC, 2002; NMC, 2006). The CDC first released formal written guidelines on handwashing in hospitals in 1975, aiming to reducing the risk of infection in hospitals, though it is believed that the idea has been around long before that (JHI, 2006). The NICE (2004) and HPA(2004) guidelines proposes that effective hand washing techniques should involve preparation, washing, rinsing, drying and the sequence should take roughly 40 to 60 seconds. The preparation, involves wetting the hands under tepid water (hot water should be avoided as it increases skin irritation) before applying liquid soap to all surfaces of the hand. Then the hands must be rubbed together, paying particular attention to the tips of the fingers, the thumbs and areas between the fingers for at least 15 seconds. Finally, the hands should be rinsed thoroughly and the taps turned off by using the elbows to avoid recontamination. The hands should be pat dry with good quality paper towels which are therefore disposed of in a foot-operated bin (NICE, 2003). The above mentioned technique should be performed immediately, before direct patient contact or care (including aseptic procedures), after direct patient contact or care, after exposure to body fluid, after any contact with patient’s surrounding i.e. bed making, after touching wound dressings, handling medication, etc. Hand rubs or alcohol gel is part of the modern hand wash procedure. They are frequently used in between hand washing, as an alternative agent to water and soap or when hands are physically clean (i.e. not contaminated with organic matter or soil),  (Endacott, Jevon and Cooper, 2009). Alcohol gel/ rub should be applied in sufficient quantity to cover hands and wrists, as any surface that is not covered may leave contamination on the hands. The hands should be rubbed together briskly for approximately 10-15 seconds, until the hands feel dry. Hands should be washed with water and soap after every five applications of alcohol hand gel. Many campaigns’ and studies in hand hygiene clearly state the responsibility of healthcare professionals in the fight of infection prevention in hospitals, however sparse studies mention the involvement of patients in the combat of same. A study revealed that 70% of patients did not receive any information in hand hygiene or other information regarding infection control and prevention when admitted to hospital (British Journal of Nursing, 2007). Several literature highlight the fact that infection may be caused by the patient’s own microbial flora or acquired from other infected patient via the contaminated hands of those delivering care (A. Mears et al, 2008). A government document originally initiated in the NHS Plan (DH, 2002) to encourage the empowerment of patients through patient information, are correlated with the clinical governance strategy of engaging patients in partnership to improve care. This new concept will empower patients by allowing them to be involved in the management of their care (Duncason and Pearson, 2005), also in decision making powers between the patient and the healthcare professional (Henderson, 2003). Moreover, this newly acquired power by the patients will also empower them to be involved in monitoring and reporting on standard of cleanliness in hospital wards (DH, 2004). Additionally, Christopher Paul Duncan and Carol Dealey (2006) did a qualitative piece of research with the purpose to explore patient opinions about asking healthcare workers to wash their hands before a clinical procedure and assess if patients knowledge and awareness about infection risks they are exposed while in hospital would influence the patients’ anxiety about asking. The method used in the study to collect data was a semi-structure questionnaire designed to be used in a descriptive survey. Data collection involves the gathering of information for qualitative and quantitative research through a variety of data sources, for instance, questionnaires, observations, interviews, conversations telephone interviews, books, past researches or studies, books and documents including, public and private documents i.e. official reports or historical  documents to specifically target objective factors or interest (Mason, 2002; Rebar et al, 2011). There are two ways of collecting data: primary or/ and secondary sources. Primary sources are collected directly by the researchers themselves, whereas secondary sources are gathered through researches or studies published by others researchers. In this particularly study the initial semi-structured questions allows the researcher to gain an insight of the participant’s feelings about asking healthcare workers to wash their hands. Asking patients to ask staff to wash their hands might be challenging as there are ethical issues attached to it. Ethical issues are mainly concerned with a balance between protecting the right of participant’s privacy, safety, confidentiality and protection from deceit, whilst at same time pursuing scientific endeavour (I. Holloway, 2008). As it is outlined in the Nuremberg Code, some basic principles are to be reviewed for ethical appropriateness (Burnard, 2006). These principles include autonomy, beneficence and non-maleficence. Autonomy re fers to recognition that participants have the right to decide on a course of action or follow it. Meaning, the participant must have reasonable awareness of the nature of the research and its possible consequences, based on that they whether give or withhold consent. The patients must feel free from coercion. In the context of research, the researcher must maximise the benefit of the patients whilst minimizing harm (Gillon, 2003), in the sense of , it may cause distress to the patients to ask staff to wash their hands as this may affect the care they get, reason why the chance of benefit should always outweigh the chance of harm (beneficence). Gillon (2003) defines non- maleficence as the avoidance of doing harm or the risk of doing harm. However in the Nuremberg Code, is outlined that a minor harm may sometimes offset a greater good, i.e. patients ask staff to wash their hands might affect the relationship with staff, but staff will be aware that patients have a voice in their care and therefore wash hands prior to start caring for them, then benefit all others patients. Researchers are required to ensure that all participants have an equal chance of be included from a study or benefit from it results. It is unfair and unjust to excluded participants from the study because their race, colour, gender, age or so on (National Research Ethics Service (NRES), 2006). The questionnaire was dispersed to a randomized convenience sample of 224 inpatients to all department of an acute NHS Trust hospital.  Sample in qualitative research seek to identify participants who have experience with the phenomenon of the interest to the researcher and who will bring as much depth, detail and complexity to the study (Rebar et al, 2011). In this study the researchers chose to use a convenience sampling. Conveniences sampling the participants are readily available; though members of the sample may not be best respondents in the illumination of the research question (Newell and Burnard, 2011). The returned sample was 185 since some patients were too sick to answer and further 34 patients refused to participate. The study showed that 73 (71.6%) patients felt less anxious to ask staff to wash their hands before a clinical procedure if they were using a badge saying ‘It’s OK to ask’. Patients well-informed about infection risks to themselves while in hospital were more anxious to ask, although an explanation could not be found. Out of 184 patients involved in the study only 25 (25.2%) were given information about hand hygiene and infection prevention when admitted in hospital, as opposed to 74 (74.7%) of patients who were given no information. The findings go against the DH (2003), plan to involve patients in their care management, also inform the patients about health issues they may face while in hospital (NPSA, 2004; Duncanson and Person, 2005). Whilst the kind of sampling and data collection strategies used by the researchers were detailed and descriptions of personal accounts were given, a purposive sampling would have been more appropriated as participants would have been intentionally selected as they would have more characteristics related to the purpose of the research, hence would have more relevant things to say (Newell and Burnard, 2011) Additionally, interviews would have been better choice for collecting data and would fill the existing gap in the study. In conclusion, several studies links poor hand hygiene to the high rates of hospital acquired infections in NHS hospitals, yet insufficient evidence was supplied to enable a view to be taken on its potential contribution to reducing infection (A. Mears et al, 2009). More work needs to be done on hand hygiene, standards monitoring and education of healthcare professionals in the management and improvement of infection prevention and control in primary care practice (Wilson, 2006). Undoubtedly, adequate hand hygiene is the foundation for infection control activities, however there are still  several actions which NHS Trust hospitals can put in place to prevent and reduce the risks of infection, including the environment, infecting microbes and antimicrobial stewardship, patterns of healthcare and the patient treatment and diagnostic interventions (Patient Environment Action Team, 2005). Thus, the literature appraisal has highlighted the lack of the research in these areas.

Developmental psychology Essay

Within the characteristics of effective learning there are seven areas of learning and development made up of three prime areas and four specific areas. The areas describe what children learn through play and exploration, active learning and creating and by thinking critically. Prime areas – If a child is not secure in the prime areas between the ages of 3 and 5 years, the absence of these may make other areas of their learning more difficult to achieve. This makes the prime and specific areas so interdependent. The prime areas occur in all cultures and communities and are not dependent on the specific areas. Personal, Social and Emotional Development Making relationships Self-confidence and self-awareness Managing feelings and behaviour Communication and Language Listening and attention Understanding Speaking Physical Development Moving and handling Health and self-care Specific areas – These are less time-sensitive. The specific areas reflect what children have understood and their cultural knowledges which can develop during various stages through life. The specific areas of learning will not take place easily without the prime areas. Literacy Reading Writing Mathematics Numbers Shape, space and measure Understanding the World People and communities The world Technology Expressive Arts and Design Exploring using media and materials Being imaginative The documented expected outcomes are the early learning goals within the EYFS. The early learning goals are the 17 learning and development requirements covered in the characteristics of effective learning – the three prime and the four specific areas. The early learning goals summarise the knowledge, skills and understanding that all young child should have gained by the end of their reception year. However, not all children will reach the early learning goals by this stage and as all children are unique, their learning will be supported by practitioners to help them progress at their pace. The ‘Development Matters in the Early Years Foundation Stage’ document provides, in detail, guidance for observing what children are learning. It also provides examples of what early years practitioners can do to enable environments and support positive relationships across all of each area. The documented outcomes are assessed and recorded in a variety of ways and come together to help finalise the Early Years Foundation Stage Profile which is completed at the end of a childs reception year. Leading up to this point, the development of children will have been observed and their progress tracked. Some of the methods used to record progression towards the early learning goals are: Daily observations when children are in session – At nursery all staff observe all children, not just their keychildren. The  observations are linked to the EYFS and recorded in the children’s folders 2 year check – this consists of a short written summary of a child’s development when they are between 24 and 36 months Learning and Development Summary – observations are used to complete this document on a termly basis for each child. These are shared at parent consultation appointments. Contributions from parents – very useful as parents information is essential and helps support early learning in the home environment.

Human Rights Watch Essay Example | Topics and Well Written Essays - 2750 words

Human Rights Watch - Essay Example The idea of human rights was developed and the rights and responsibilities of each individual were developed. As people gave their will over to governments, it became necessary for the government to have various responsibilities to protect the individual. This is how the rights of the individual were developed (Moehler 2008). In Asia, the code of Hammurabi is seen to be the earliest codification of human rights. It defined the rights and responsibilities of each individual. The code which included over two hundred clauses, also included such as issues as consumer protection in the form of outlining the responsibilities of builders to their customers. For instance, if a builder built a home for a customer and the home collapsed on the owner in a specific period of time, the builder would be sentenced to death. In Europe, the dawn of human rights can be seen as having started with the signing of the Magna Carter in the year. This was provoked by the acts of King John which led to many people, including the church and other sources of authorities being unhappy with the way King John of England was trying to restructure the power structure and to give himself much power. The King was forced to sing the Magna Carter which among other things described some of the earliest codifications of human rights in Europe. These rights included the right of the church to operate without manipulation from the government and also some individual rights which must be protected by the state. The Human Rights Watch was founded in 1978 under the name of Helsinki Watch. Its scope of activities back then was narrowed mainly to watching the compliance of Russia to the Helsinki Accords. The idea was to watch, name and shame the abuse of power by governments with regard to human rights. Later, Americas Watch was founded in 1981 as a way to watch human rights violation in America with the rise of civil wars in the

Gender and Sexuality Terms Assignment Example | Topics and Well Written Essays - 250 words

Gender and Sexuality Terms - Assignment Example ription of sexuality and the behaviors aligned with included;- asexuality which was referred to as the lack of interest to anyone of either gender or lack of sexual interest or activity. This further gave rise to a more detailed explanation with the terms heterosexual, homosexual and bisexual taking the new role in describing the new traits. There has been intensified research that has been aimed at explaining the relationship between Sociological, psychological and biological aspects that lead to the above behaviors. Whereas heterosexual is the attraction to the opposite gender, homosexual refers to attraction to the same gender and bisexual the sexual attraction to both males and females. The research and detailed analysis of the biological aspects has given rise to new terms in the field. The newest are demisexual and pansexual and they are discussed as they relate to gender and sexuality. Pansexual is the new term that is used to refer to individuals who are attracted to individuals of both genders. It is used alternatively with the term polysexual. Katz stated that ‘the new terms are used to explain the upcoming behaviors in the gender and sexuality field and to try and establish the relationship between the aspects that lead to the hotly debated trends like homosexuality’ (23). Whereas many scientists claim that there is no link between biology and the behaviors that one usually exhibit, research has shown a significant correlation between the two and they are almost totally convinced that there is a relationship between the two. This is happening as more queer and LGBT people are seeking to have acceptance in the society which is proving somehow rigid to the new trends and behaviors. On the other hand demisexuals are persons who are only attracted to a person sexually after they become deeply emotionally or romantically connected. This should not be confused with the deliberate abstaining from sexual approaches. Demisexuals have been explained as those

The promotion of diversity in mental healthcare Essay

The promotion of diversity in mental healthcare - Essay Example The prevalence of mental or substance use disorder in the United States is proximately 30% and only one-third of these individuals are currently receiving treatment establishing these we can see how fundamental is developing of mental health. According to WHO it is reported that some 450 million people worldwide are affected by mental health problems; neurologic or behavior problems that arise in any moment and 873,000 people die by suicide every year, which is enormous number. One in four patients visiting a health services has at least a mental, neurological, or behavior disorder, but frequently are neither diagnosed nor treated. Most low and middle income countries devote less than one precent of their already -paltry health expenditure to mental health, so little attention is dedicated to mental health and its developing in these countries. Because we all have mental health needs and we can all benefit from metal health promotion, which works to strength our capacity for positive mental health, wherever we have mental problem established. Also mental health promotion can help reduce factors that are damaging mental health such as social support, anti-poverty strategies or by tackling racism. Companionship, meaningful occupation, and opportunities to participate and contribute do protect mental health. Mental health promotion is essentially concerned with: how individuals, families, organizations and communities think and feel, then the factors which influence how we think and feel, individually and collectively and the impact that this has on overall health and well being. Mental health promotion can take place with individuals, communities or at policy or structural level and is relevant to the whole population as well as vulnerable groups and people at risk of or currently experiencing mental health problems. Many pe ople turn to religion when are in emotional crises and there is some evidence that religious involvement protects mental well being and may help people with mental health problems. Faith communities can provide a spiritual resource and a place of belonging which help to counter the impact of prejudice, inequalities, loneliness or isolation. For example, the worshipping, witnessing and caring life of the church contributes something to good mental health since it brings people in touch with Jesus the great healer. In many ways I consider, faith communities are ideally placed to promote the mental health of all their members. The promotion of mental health is situated within the largest field of health promotion and sits alongside the prevention of mental disorder and the treatment and rehabilitation of people with mental illness and disabilities. Mental health promotion involves actions that support people to adopt and maintain healthy lifestyle and which create supportive living conditions or environmental for health, whose goal is preventing metal illness or mental disorder. Important segment are public health policy, including strategies for continued growth and practice implantation and not estimating the international cooperation and alliances for achieving effectiveness of intervention. Mental health and illness are determined by multiple factors and interaction by social, psychological and biological factors, such as

Article summary Assignment Example | Topics and Well Written Essays - 250 words - 1

Article summary - Assignment Example company that lowers the price of its tickets will affect not only its own profitability but also the profitability of its competitors since a lower price will influence consumers’ decision making† (p.490). This way, this article relates to the concept of best-cost strategy. We know that best-cost strategy enables the producer to provide value-added products to consumers by lowering the prices and enhancing the value of the product. Unlike low-cost strategy, best-cost strategy focuses on a broader market and adds value to the product. Poh and Mohayidin (2011, p.494) state that â€Å"Value is what buyers are willing to pay and superior value stems from offering lower price than competitors for equivalent benefits.† This means that consumers will prefer to travel on that airline which has low ticket prices but provides the similar or even greater benefits than other competitor airlines. Here comes the concept of best-cost strategy. Airlines adopting the best-cost-str ategy will attract more consumers in the broader market as it eliminates customer changing preference behavior and enhances image positioning of the service provider. Poh, L.S., & Mohayidin, M.G. (2011). Competitive pricing strategies of low cost airlines in the perspective of game theory. International Conference on Sociality and Economics Development , 10, pp. 490-494. Retrieved March 12, 2014, from

Professional Skills Assignment Example | Topics and Well Written Essays - 2500 words - 1

Professional Skills - Assignment Example ..13 Word Count: 2562 Introduction Each and every person present in this world has some special interests and he sets up his targets and objectives according to those interests. These interests and objectives then dictate the selection of educational career and thus the whole life of the individual is based upon those objectives and interests. Selecting the right education is the first step towards achieving those goals and objectives; the next step is to devise a strategy through which one can utilize his abilities and education for reaching the set targets. A good strategy is very much necessary for utilizing one’s abilities and education because for better performance an environment in which a person can work independently without any external pressures, is very important. I want to work on the same lines; I first identified my targets in life, then selected an HE course for achieving those targets and during my educational career, I believe in developing certain profession al skills and attitude essential for excelling in life. Selecting a computing course related to information security was my choice because studying an innovative subject which could help me in starting a career in computing technologies was a better option. I plan to gain some professional experience during the starting years of my career by working in any established business and then after gaining certain essential expertise, the next objective will be to establish a business of my own, a consultancy providing solutions in information security. For achieving these targets, technical and professional development is essential because technical knowledge will help me in carrying out different projects whereas a professional attitude is essential while working in a team, particularly for leading a team of individuals (Cottrell, 2010). Currently I am good at researching and learning through various resources, however I have also identified various areas in which I need to improve if I have to achieve the targets I have set for myself. Because of the fact that English is not my first language, I have to face a lot of difficulties in oral communication and effective communication is vital for excelling professionally because a person has to convey his ideas effectively in order to convince people around him. Another important area in which I need to improve is leadership and working in teams. Because of the problems faced in communication I cannot work very well in teams despite knowing my role in the team and having all the expertise and skills required to fulfill that role. Another major concern is my leadership abilities which currently I do not possess but I need to develop leadership qualities if I have to establish a business of my own. Education and Professional Development The HE program I have selected i.e. Information Security in Computing Pathways is the best suited program for achieving the targets I have set for myself. While selecting this program I c onsidered my interests first. Being fascinated by the technological advancements

Some Summaries of Books that Relate to the New Information Essay

Some Summaries of Books that Relate to the New Information Technologies - Essay Example Behavioural design focuses mainly on the pleasure and effectiveness of use. For a customer, visceral response is judged a product design as for whether good or bad. A bad design is likely to lead customers to an escape syndrome. A good product will enhance productivity and hence more sales. Norman further explains that cognitive design deals with intellectualization and rationalization of choices (Norman, 2004). The customers’ ability to understand a product in addition to the pride of ownership, integration, and self-image of the product is enhanced by cognitive design. Norman asserts that affective reaction is cognitive driven which functions as a means of survival. Visceral design occurs naturally since they are genetically designed to occur hence unavoidable. A product designer considers this aspect in order to score highly in the current competitive market. If a product produces an odor it yields negative, affect which the emotions sense as dangerous. When a product match es the standards of the consumer, it produces a positive effect, which yields satisfaction to the consumer. The self-image of a product is most likely to yield pleasure to a consumer and hence the product will sell according to Norman. Balancing the three aspects of design is a major challenge to designers but if achieved, it provides satisfaction to consumers, which relates to high sales of the product. Question 2 iPod and philosophy contains 19 chapters which discuss the philosophy behind a digital iPod mobile device. The writer of this book critically discusses the effect of this devise on human relationships and their lives in general. I find chapter two and three very interesting. The two chapters discuss the changing trends and behavior of human beings with regard to iPods. The device has led to increased interconnection amongst people as the level of interaction is increasing in social sites such as Twitter, Facebook, LinkedIn and many others. The device has played a major ro le in downplaying the sense of community. The traditional relationships are cut lose by this device and new communities are developed in the social sites. The device also affects both positively and negatively in relation to social skills. On the positive side, the device helps people in socializing hence improving their social skills. On the negative side, the device has deteriorated the language use. Varied forms of language development in the social sites and this affects most of the young people who are attaching themselves to these sites. However, the iPod has a great impact when it comes to race and relations. Racial interaction improves and increases with the level of interrelationship that exists in these sites. Many communities exist in these sites and many people tend to interact regardless of their race, tribe, or status. Wittkower is however concerned about the impact of this device on education (Whittkower, 2008). As already mentioned above, the device affects negativel y in language use.

Social Marketing Assignment 2 Example | Topics and Well Written Essays - 1000 words

Social Marketing 2 - Assignment Example There is need to sensitise the population about the need to seek professional medical services and also avail the services to the people (Lee & Kotler 2011). The campaign will be targeting various stakeholders who can be involved in delivering the communication and the services within the programme. The campaign will be seeking to sensitise the aboriginals on the need for seeking professional medical assistance when faced with health complications (Neiger et al. 2003). This campaign’s objective will be achieved through ensuring the active participation of the various groups of people being targeted by the campaign. The targets will include the following The fundamental focus of the campaign will be on the change of behaviour among the aboriginals to begin using healthcare facilities rather than relying on their traditional medicine in the treatment of various ailments. A change in the behaviour will be initiated by the campaigns which will be sensitising the people on the importance of visiting healthcare facilities (Lefebvre 2011). The campaign will be aimed at educating the people on the importance of depending on the professional healthcare services offered at institutions. The target groups will be informed through the media and direct communication delivered through social organisations providing other services to the community. The application of these methods will ensure that the target populations are reached by the campaign message in order to achieve the objectives of the campaign. Freedom from diseases will be the name of the campaign which will be undertaken in seeking to achieve the objectives that have been defined within the plan. This name of the campaign will be communicating the target for the whole campaign as well as the benefits which people will be getting from the product. Active involvement will be leading people

Invasive Species Essay Example | Topics and Well Written Essays - 2000 words

Invasive Species - Essay Example However, on the southern coastlines, loss of mussel Perna perna's habitat has not been as extensive to the competing Mediterranean native mussel Mytilis galloprovincialis. On land, acacia species have been most detrimental to the bioregion, as their land usage expands rapidly. Mature acacias proliferate their seeds and access huge expanses of land. The acacia species Acacia dealbata, Acacia mearnsii, Acacia longifolia, Acacia baileyana, Acacia decurrens, and Acacia Cyclops have overtaken more indigenous species, by changing soil nutrition and taking habitat. The difficulty in controlling acacias is problematic due to the community's use of many acacia species as kindling. Likewise, acacia species stabilise the soil; indeed they were introduced by agriculturalists for the very reason. While having stabilized the soil, they've encroached on the South African fynbos vegetation. At the same time, the increased agricultural usage of the land has hindered the nesting habits of the bird species Black Harriet Circus maurus. In order to counter the multiple problems associated with the acacia encroachment, researchers searched for natural enemy wasps of the Br uchophagus line, specifically Bruchophagus acaciae, Bruchophagus orarius, and Bruchophagus interior, with the purpose of hindering acacia seed proliferation. The acacia has not been the only species introduced for the purpose of stabilizing the soil. Marram grasses were introduced in order to stabilise shifting sand dunes that flooded the South African plains and made agriculture difficult. The Marram grass Amophilia arenaria has been praised for its ability to provide an amiable habitat for the native species of the area. Due to the complexity of alien species and their influences to the diversity of native flora and fauna, investigations and attempts have been made to counteract the process, or at very least, record it. South African Biodiversity Biodiversity along the Southern African shorelines is unique in that its species have evolved and thrived due to the confluence of two distinct water masses. The Agulhas current flows alongside the eastern shores of South Africa, while the west coast is characterised by colder deeper waters (Peschack, 2005). The flora and fauna that immigrant settlers found here is one of the most specific in the world. In southern Africa, 12% of plant species are endemic (Willis et al. 1996, in Mehta 2000).Moreover, the floristic region of the Cape is one of only six on Earth (Branch, 2005). The importance of maintaining the integrity of South African Cape ecosystem cannot be understated. However, many invasive species have invaded the bioregion and caused concern, beginning in the 1700s. At this time, immigrant settlements that came to South Africa began practises of irrigation and livestock raising that negatively affected soil nutrition and made the soil thinner. Consequently, native vegetation species diminished due to poor soil quality (Mehta, 2000). That trend has continued and become multifaceted, affecting both land and ocean species. Negative Impacts of Alien Species on Land Indeed, the most widely studied intruders on the South African Cape

Healthy Grief Essay Example for Free

Healthy Grief Essay Grief is an inner sense of loss, feeling of emptiness and sadness every human being experience at some point of life and each person feels and handles it differently. But there are some common stages of grief which starts from recognizing a loss to the final acceptance. It is not necessary that grief should occur after the death of a beloved one. Grief is the multifaceted response to death and losses of all kinds, including emotional (affective), psychological (cognitive and behavioral), social, and physical reactions (Stroebe, Hansson, Stroebe, Schut, 2001). Grief is a healthy response to a loss, which should not be prevented. But grief lasting more than two months and is severe enough to interfere with daily life may be a sign of complicated grief and more serious illness such as major depression (grief-mourning, grieving and bereavement, 2012) which has to be treated. Kubler- Ross developed the five stages of grieving process which include denial, anger, bargaining, depression and acceptance. It is not necessary that everybody will go through all these stages in the same order. Knowing all these stages will help us to cope with the loss. Here in this paper the writer tries to compare and contrast the grieving process defined by Kubler – Ross with that of the grieving process of Job in the Bible, and tries to relate the findings with that of the writer’s own preferred method of handling grief and see whether this research has changes the view of grief. According to the Bible, Job was an obedient, god-fearing man, who was blessed with wealth, health and wisdom. One day Job lost all his wealth, health and possessions, including his children. In addition to that Job had developed very bad sores all over his body. This all was because God was challenging the Satan with Job’s faith and obedience. But finally Satan failed. Even after all those terrible loss happened in his life, Job never turned against God, but he turned towards Him and worshiped Him saying, â€Å"Naked I came out of my mother’s womb, and naked shall I return there. Yahweh gave, and Yahweh has taken away. Blessed be Yahweh’s name† (Job 1:22). While comparing Kubler-Ross’s stages of grief with that of Job’s story, the first stage would have been denial which helps to survive the loss. But there was no biblical narration that says Job use denial as a part of his grieving process. Instead he was asking his wife, â€Å"Shall we indeed accept good from God and not accept trouble? †(Job 2:10). In stage two, when all these losses occurred one would usually get angry towards self, others, or towards God. Here Job neither got angry towards others or the God, but he got angry toward himself and cursed the day he was born. The third stage is the stage of bargaining, where someone bargains to get the life back as it was before. Job did not go to that stage even after his wife tells him to â€Å"renounce God and die†. In the fourth stage or the stage of depression Job did withdrew from his life and it is evidenced in the chapter 2: 11, 12 that he was sitting in the ashes for seven days and nights since his grief was so great and he was not even talking to his three friends who were sitting with him for those seven days and nights. In the final stage of acceptance, one usually accepts the loss. Here in Job’s example he was accepting whatever God has given him without questioning. He didn’t say any words against Him. He believed that the God does have a plan and He will do the right thing. Once Satan got failed Job was provided with all his wealth and health in double and he was blessed with ten children and lived a long life. The five stages of grief are not definite for each person and it does not occur as a linear fashion in everybody’s life. For example some people may get angry first then acceptance and depression. It depends on each persons living circumstances. it is different for each person. The same way grief can occur in a caregiver’s life too, especially during end-stage care. t is necessary to identify the signs and integrate these normal response to life Grief is not only about pain. Even in grief it can be mixed with joy. In an uncomplicated grief process, painful experiences are intermingled with positive feelings, such as relief, joy, peace, and happiness that emerge after the loss of an important person (Zisook Shear 2009). Frequently, these positive feelings elicit negative emotions of disloyalty and guilt in the bereaved. The writer considers healthy grief as a normal response and it will help to ease the stress and people show it differently. But any signs of prolonged grief should be taken care of seriously and get the support needed. Nurses’ grief resulting from the death of a patient is different from the grief experienced by the family. It may be hard to remain strong for the patient and family, while at the same time compartmentalizing the pain they feel for the loss of relationship with the patient and family. in the article, â€Å"creating a curtain of protection: nurses’ experiences of grief following patient death†, the authors says that nurses’ coping response incorporate spiritual worldview and caring rituals and nurses reate a curtain of protection to mitigate the grieving process and allow them to continue to provide supportive nursing care. In conclusion healthy grief is a normal response to a death or loss and knowing the different stages of grief will help to cope with the loss. The different stages occur differently for each person. Knowing the stages of grief will help the caregivers also to identify the signs of grief and help to cope with that. In a healthcare environment, the nurses have to be strong enough to support the patient and family and should be able to compartmentalize the pain they feel for the patient and family.

Fashionable Illustrations And Appearance In Editorials Cultural Studies Essay

Fashionable Illustrations And Appearance In Editorials Cultural Studies Essay Fashion illustrations were and will stay desirable forever! For many years this part of art was modifying and improving to become an independent and valuable art segment. For some people it might have no value, but for some of them it is a meaning of the life. Illustrations are in a huge connection with art movements, fashion trends and photography. Beauty canons dictate the rules for illustrators but there is always space for flights of imagination. Why there are the periods when it becomes popular and then almost disappears? There are many reasons affecting the attractiveness of fashion illustrations. First of all cultural aspects are playing quite important role of perception. Photography is the main rival for illustrations. It was a huge explosion of photography which almost substituted the illustration in magazine spreads. However there is no other way for fashion to be produced without illustrations. That means until the fashion exists, the fashion illustrations will appear again and again In spite of any possible reasons, people will always admire increase or decrease of interest to fashion illustrations. Furthermore even if our life will be totally under computerisation we still are going to be in need of hand drawing fashion illustration as we always in need of pure art. The story of fashion illustrations goes deep in a history. First sketches appeared about 500 years ago. Development is an inalienable process for human being. Attractiveness might be one of the main reasons why humanity still exists. People love beauty. Magnificent beauty might have natural origin or could be done by human to make this world better. That was one of the reason for beginning of fashion. Another reason was social inequality. Outfit always was the main significant factor of social status. Fashion industry was growing up day by day. There was only one way to make it available for mass to make it illustrative. According to Blackman (2007, p. 6) first fashion illustrated magazine called La Mercure galant (1672). Another source of information were french fashion plates. Widely recognisable artists such as Jean de St Jean, Franà §ois Octavien, Antoine Hà ©risset and Bernard Picart were providing women with latest trends. In spite of that fact that someone liked or criticized illustrations, the information extended quickly and effectively in all social layers. Additionally, the beauty canon of that time was a women in comparison with the vase, same fragile and refined. Woman who is quite educated for formal conversations, who visits salons and theatres, who knows everything about last trends, who looks fashionable. Models were drawn quite skinny and still were wearing corsets. Later, the illustrations were available in wide range of magazines. At that time the illustrations did not have the current meaning. It has distinctive and simple purpose distribution. Figures were drawn accurately with all details without exaggeration or stylization. It was necessarily to make people believe in reality of image. It supposed to have the power that photography record facts. Moreover increasable achievement in the chain between fashion brand and final piece were patterns which appeared in many magazines. It has allowed for women to produce clothes by themselves. Its amazing that we still use this illustrated schemes in the magazines. Perfect example is a Burda Style magazine (1949) Each picture in Burda Style supported by pattern. Amazing fact that Harpers Bazaar magazine (fig. 1) first published at 1867 and Vogue just at 1892. This magazines have quite similar content and basic ideas for graphic and structure. In spite of this, Vogue is the top fashion magazine in the world Top fashion magazines are always competing. However graphic and content are often quite similar. The world of fashion magazines could be compare with fashion industry. As soon as leading designer or fashion house represents their collection, the next day all key elements will be copying by other. Then it will be called trends of the season. Completely the same process is working for fashion publication. As soon as some new technique, new manner to present the information or new unordinary layouts appear in Vogue magazine it will be copied by the rest publications around the globe and will be called trend. Vogue discover and makes stars from people links to this business as photographers, illustrators models and designers and many others. If a husband or father of the early or mid-Victorian era chose to deny the women of his household access to controversial magazines such as Harper`s, then instead he might permit them to subscribe to one of the few publications specifically created for women: Ladies Literary Cabinet (1819-22), Graham`s Magazine (1826-55), Ladies Magazine (1828-36), Godey`s Lady`s Book (1830-98), Ladies` Repository(1841-76), Peterson`s Ladies` National Magazine (1854-57), Harper`s Bazar (1867-present day) (Delis Hill, 2004, p. 2). Day by day magazine market growned up. Development of printing process reduced production costs. Many new magazines appeared before twenties. That gave a chance to illustrations to become more developed. Photography was already announced but was not used extensively. Blackman (2007, p. 71) reports that the twenties and thirties could be considered as Golden age of fashion illustrations. In spite of the fact that at the beginning of thirties the favour started switching to colore photography. First colore cover photographed by Edward Steichen, appeared in 1932. Furthermore by analysis of market shows that photographic Vogue covers sold better. At that time Illustrators were totally influenced by art moments. Dada, Bauhaus, De Stijl and Art Deco brought magazines design in completely new level but made the illustrations development limited. One of the example could be considered by George Barbier illustrations. George Barbie (1882 1932) was well recognizable and talented French illust rator. During his successful career he illustrated books, worked on haute couture fashion illustrations, designed jewellery and costumes, glass and wallpaper (George Barbier, 2010). Analysing Barbie earlier illustrations (fig. 2) and compare to later works (fig. 3) appears the big difference in technique, style and colour. His earlier works are more natural, more distinctive. Earlier works did not have that much details which are not related to concrete clothes. Mostly, the model was drawn on one colour background. Later on George Barbie started to produce more complicated works. Fashion illustrations looked like a painting with many characters. Moreover it told a story. All his older illustrations are sated by details inherent to Art Deco style. One of the best Art Deco painter is Tamara de Lempicka. Illustrations from Tamara de Lempicka could be compared to George Barbie to prove that there are many similarities (fig. 4-5). First of all geometrical shapes are involved in composition. Both images are quit elegant and have a lot of decorative details. Models pained according to Art Deco beauty canons. That facts proves that George Barbier definitely was influenced by Art Deco movement. The influence of art movements was so strong in a period from 1900 to 1950 that it was a bit frozen possible development of illustrations. In spite of this situation, the illustrations were extremely popular at that time. However, this is exact example of how much this branch of art depends on art in general. People were depend on illustrations, but illustrations were depend on needs. Moreover it depended of fashion. This is completely limited circle when everything appears because of concrete aim and purpose. New brands appeared day by day, fashion houses were very popular, when Coco Chanel made a revolution in fashion industry. The essence of her style was rooted in a masculine model of power, a direction that has dominated twentieth-century fashion. (The fashion book,1998, p. 98). Emancipation opened the border for women to represent themselves, for designers to create completely new clothes, for illustrators to be less influenced by movements. Fashion illustrations of that time were much more aggressive and independent. Authors brought more personal fillings. Women were considered as an independent, strong and powerful part of society. Women body was no longer represented as a stylized illustration, which totally depended on rules of art movement. That was a time of French fashion. Times when Haute Couture empire began to grow up. According to Blackman (2007, p. 72) Parisian couture dominated international. However US fashion designers presented beautiful collections during the interwar years. American ready-to-wear collections outstand all European countries. That was the time when Hollywood influenced to fashion, design and perception. Actors were iconic idols for people to consider fashion and brans. Women tried to reproduced expensive clothes by hieing a dress maker or do it by themselves. Vogue, Woman`s journal and Weldon`s were providing readers with patterns. Vogue and Harpers Bazaar were widely experimenting with photography. However, fashion illustrations appeared in all publications (fig. 6-7). Talking about history, there are three most important decades for fashion illustrations: Golden age, sixties and probably present days. Sixties and seventies changed everything. That time changed cultures, fashion, music, art and even politics. Pop art became very popular and supported popularity of photography. Photography almost replaced illustrations. It was everywhere. Haute Couture market was almost generated to that what it looks today. Dior, Chanel, Yves Saint Laurent, Valentino, Givenchy and many other fashion designers and fashion houses opened their doors to fashionable and rich customers. Fashion illustrations became very progressive, different and ordinary (fig. 8). Freedom, sexuality and style are displayed in all illustrations of that period. Vogue fashion spreads remind this days design. Photography was placed next to illustration.(fig. 9). According to Blackman (2007, p. 168) Illustrated covers appeared rarely. Well known editorial illustrators of the sixties were: Renà © Bouchà ©, Alfredo Bouret, Tod Draz, Tom Keogh, Eric Stemp, John Ward and Audrey Lewis. The last the old school representations Eric (Carl Erickson) and Bouchà © died. New magazines such as Nova and Queen were hieing the strongest and more talented art editors. Magazine design was re forced with photography. Photographers and models were considered as a celebrities. Hippy fashion take it predominating position. Sixties totally changed beauty canons. Skinny figures became a prisoners of 90-60-90 measurements. However tall, over skinny bodies became iconic image of ideal women. Even todays the fashion illustrations as well as fashion in general, follow this rules, nothing has changed for fifty years. After a couple tragic death of the models from diagnosis of anorexia did not make designers to reconsider their strict beauty canons. But this fact gave a chance for hundred magazines who taught women how to lose weight appeared on the market. Diets became a complex market which gave a chance for such structures as: pharmacology, dietetics, psychology, technology, and cosmetology selling there products to women. For the last 3-4 years illustrations became incredibly popular. Magazines full of fashion illustrations, drew advertising and brochures. Such top magazines as Vogue and Elle, which almost dictate the rules for fashion, switched from photography to illustrations. Excellent example is five editorial spreads of Elle magazines (May, 2010) by Ulrich Schrà ¶der (fig. 10-11), who represented fashion top designers as a Disney cartoon characters. That was not the first time when illustrations completely replaced photography. In August 2007 truly realistic drawn editorial created by talented illustrator Julius Preite (fig. 12) appeared in Harpers Bazaar. Many details, clothes and shoes were copied from original. It was totally different way to introduce fashionable design pieces to mass. Inspire of all risks it had incredible success. Moreover any innovative idea, which appears in a world top fashion magazines is copied by smaller publications. Probably this was an exact way for illustrations to become so popular recently. Now even make up trends simply recreated by illustrators. This is unbelievable, magazines teaches women how to dress up properly, to do make up or hair style by using illustrations some times even cartoons. Further evidence of high interest to illustrations are the Vogue pages. Looking through all international editions some fashion illustration becomes involved in issue layout at list ones. Fashion news, trends, brand history and many other sections are full with the colourful of black and white illustrations, sometimes even stylized as a sketch. Looking at Vogue page (fig. 13) first what could be mentioned is technic of illustrations. All the models are hand drawn and scanned. Furthermore, it was not computer retouched in term of colour. The purpose is to make it as more natural and real as possible. Vogue mostly promote expensive brands. Hand drawn illustrations are the excellent way to reduce this bohemian filling, eliminate inaccessibility. Concerning to the popularity of fashion illustrations there is no way to ignore the spiral aspect. Again and again photography and illustrations are fighting against each other. Weariness of photography increases the illustration popularity and vice versa. One of the best way to make both illustration and photography work is a collage. This technique called photomontage in early sixties and was applied quite often (fig. 14). Many illustrators work in this style which is quite suitable for fashion. Nicole Jarecz is one of them. Her balanced combination of hand drawn elements, photography, fabrics makes her works special (fig. 15). Target audience of the top fashion magazine are women between 20-45 years old, who look for last trends rather then piece of art in a fashion magazines. Definitely this fact narrows the purpose of illustrations and make it less powerful, makes it branded. This is return to the time when illustrations began, when the main purpose was to promote the brand, not making a piece of art out of illustration. Analysing the nature of illustrations could be mentioned that fashion illustration consists of two components: model and clothes. One of the incredible power of illustrations over photography is personality. There are hundred ways to stylize imagined model, exaggerate, make it perfect and incredibly beautiful. Illustrator has total control of fantasy what photographer does not have. Working with a model makes the process of photography less personal. Each of them have their own vision, thoughts, mood and million other aspects, which provides the influence to the final piece. The purpose of fashion photography or editorial photo shoots is to represent styling (promotion of many brands at one time) in creative and not ordinary way. Illustrations could be trendy now, but origin of interests are aways different. One of the basic factors from the first publication of fashion illustrations till now, which effects the popularity of illustrations is cultural aspect. For the last years illustration became so popular in USA and Europe, but at the same time it is still so unpopular in Central Asia. Central Asia development in this subject stand behind Europe at list for 50 years. Now there is a perfect time for photography being on the top. Photography market becomes enormously huge, while illustrations are hiding in the shadow. In USA and Europe people are quite tired of photography, it became too commercial for the last years. People started to visit more exhibitions, galleries, buying art pieces. Moreover perfect way to switch was push illustration to editorial design. As more detailed example could be considered Kazakhstan. It is quite fashionable country. Many women follow every possible fashion and beauty news, trying to order last design collections from Europe. The rest, just have no chance to be fashionable, because most of the selling clothes are originally from Turkey or China with fake models. People wear latest fakery clothes from couture collections not even knowing about it. Air impregnated by fashion, makes women read the magazines. It is like a drop of water in a desert. There is no that long time passed from 80th when people could not buy any nice clothes as import to the country from abroad was totally closed. People where waiting in a queues through the nights to get a pair of jeans. First international fashion magazine was like a Bible to follow. Situation did not change that much from those days. Kazakh women still trust to the fashion magazines. This is one of the reasons why fashion illustrations are not popular in this country . Women want to see facts, real photography. Illustrations will make them feel deceived. The only reason why illustrations appear in Kazakh publications is financial aspect. It is much cheaper to draw a model than arrange the whole photo shoot. Fashion illustrations are still in the Kazakh market staying totally unpopular, but as the need for customer to save the money. There is no way for fashion to be produced without illustration. First draft appears on paper and then modifies to become a final pice of fashion industry. Mostly, fashion designers do not work on computers. First ideas are always hand drawn. In spite of computerisation process paper sketches are the primary source of design ideas. This might have a part of human nature which deeply inside rejects any advantages of human development. Unless artist possess of hand drawing skill would newer be totally switched to computer sketches. Furthermore not so many fashion designers publish or sale their fashion illustrations. It might be because fashion designers consider illustration as a part of a chain where is the main aim to produce a piece of clothing. To sketch it is the only way to achieve the aim. Computerization changed the look of fashion illustrations. There are many ways to retouch, finalize or create illustration in Adobe creative suite programs. Many online tutorials are available. Designers experiment with different technics. One of the most widespread process is to draw the illustration on paper, scan it and retouch in Photoshop using different brushes, bright colours and different effects. Another technic is to collect from slices a single unique image. Collage always makes illustration more original. One of the ways to do it is to do the first sketches using watercolour, gouache ink or just pencil instead of scanning image. Further steps are to find inspirited objects and photo shoot them. For the object itself can be taken all possible elements: fabrics, crystals, papers or magazine pages. The strong side of this technique that it does not have any limits. It could have hundred levels. Collages widely used for fashion illustrations. Mostly it used for production of T-shirts, bags or even scarfs. I think, that Commercial fashion illustration is not in a big demand now. Probably because of the latest Photoshop upgrades and a general image processing that can be done on a computer. However Editorial type of fashion Illustration is now hotter then ever. Especially images that look like they are done by hand and are Art (Eduard Erlikh, 2010). However even this filling of hand drawn illustration could be achieved with Photoshop or Illustrator brushes. In spite of this nothing could replace personal drawing skills (fig. 16-18). Definitely, there are many ways to produce unique illustrations. Within the design programs it is possible to change the whole look, give a total different meaning to illustration and its perception. However there is a certain rules for fashion illustrators. According to Tatham and Seaman (2003, p. 50) it is important to keep actual proportions of human body, because illustrations suppose to present clothes to be worn by real people. Despite of this matter, the illustration could have some stylization. Abstract or unfinished shape unless there is a science of proportions. Whatever idea hiding behind, wether it is a collage, full of fabrics and photos or hand drawn illustration, it must attract attention, there must have integrity and must remain that it is still about human being, existing fashion and potential customers. Sad fact is that fashion illustrations are not an independent art segment. In fact illustrator is a prisoner of society. First of all if illustrator is not a fashion designer, then he suppose to draw a piece of someone else art. Fashion illustrator still has to remember that he is dealing with human body. He must consider trends of illustration style to have a chance to sell it. He suppose to come with something new in era where is almost no chance for discovering. People often wonder how fashion designers manage to come up with so many marvellous new ideas. The truth is that these ideas are rarely completely new: designers create by reinventing the world around them'(Tatham and Seaman, 2003, p. 12). However, analysing current illustrators styles would be suitable to say that all the ideas were stolen from past and computer retouched to be at list a little different. Last three years could be called Silver age of illustrations. Hundreds new names appeared. Many of them incredibly and talented. Amazing fact is that quite a lot graphic designers are changing qualification to fashion illustrations. Illustrations are everywhere: magazines, brochures, advertising, promotion materials, bags, shoes, clothes, packaging design and even jewellery. The only disappointment is recreation. In comparisons with fifties, mainly sixties styles and illustration techniques, similarity is too obvious. Technics are almost duplicated. Like for example combination of painting with pencil or ink and watercolour. Most of the times, image looks like it was painted, but some details left untouched. It gives a filling of hand drawing composition , but at the same time there is some mystery. This unfinished look give a chance for imagination. This technique started widely used in 1945 till around 1970. Such illustrators as: Christian Bà ©rard, Renà © Gruau, Bernard Blossac and Setsu Nagasawa were using this technique. Nowadays this style of illustrations could be find in Vogue, Elle, Harpers Bazaar and many others international publications (fig. 19-22). This is exact reason why this period of time could not be called second Golden age of illustrations, there is nothing new, except unbelievable popularity of the illustrations. Probably for many people it would trendy to talk, to produce illustrations, but in case they would go at list a bit dipper they would discover for themselves that this trend was trendy many years ago, as it is now Sophie Grizzotto is talented french illustrator who was published in many international publications including Elle magazine. There are lots of aspects which make her work different, to stand above the others. First of all she has amazing drawing skills. Catching the moments this is one of the most powerful feature of her works. The details she presents are also incredibly important and competitive to photography. Unfortunately her works looks similar to Bernard Blossac illustrations made in forties. Blosac`s illustrations were widely used by such magazines as: Vogue, Harpers Bazaar and LOfficiel. Comparing Sophie Grizzotto illustrations (fig. 23) with Bernard Blossac works (fig. 24) such similarities could be noticed. Bernard Blosac used pencils and watercolour to produce his illustrations. Sophie Grizzotto works completely using the same technique. The only difference that she achieves watercolour effect using Photoshop brushes. Distinctive feature of Bernard Blosac technique make s the feeling of unfinished piece. Some details in the image left without filling with watercolour, staying in pen. This detail gives to the person who looked at the illustration a chance to finalize image by himself. It is wrong to blame this talented person to plagiarism, but influence is obvious. By analysing and comparing todays illustrations to the period of fifties and sixties sadly start realizing that all the styles and technique are borrowed from that time. Inspiration is a way to get passed, light up not the way to copy someone else ideas. There are many reasons why fashion illustration will stay desirable forever. Sadly one of the reasons is that illustrations are a part of a circle, spiral process, when something that was already created will be appearing again and again. In spite of this it was a couple moments which could destroyed fashion illustration existence, but it did not happened. Colour photography still can not replace illustrations. Defiantly popularity of fashion illustrations could depend on many aspects, but everything in this world is dependable. Interest to photography decreases interest to illustrations. In spite of this, the interest to illustrations is always exist. Personality is amazing filling which fashion illustrations give to this world. Each illustration is unique beauty object. Cultural aspects, beauty canons, development, computerization and million of other factors could influence to fashion illustrations. However we still need it, as we need real beauty created by real, alive person. Moreover, woman are the main customers for fashion. They will adore fashion illustrations forever like they adore the fairy tales. Illustrations give a chance for unlimited fantasy to exist. It is like starting point for magistery. Beauty is a magic. People are dependable on beauty. Fashion is one of the main source of beauty and there is no other chance for fashion to appear without illustrations. Photography is amazing achievement for humanity. There is always will be a competition, hided war between fashion illustrations and fashion photography. The positive sign is that more often people combine both of this branch together. Collages have a strong visual power. It gives the chance to these arts to collaborate and supplement each other. Todays fashion illustrations have this tendency to copy from existing styles to present a new ideas. Hopefully there will be a progress in a future. Many talented people are working in this field today. Many of them trying to come with something special, new progressive in illustrative world. It might be quite difficult to discover something new in this era, where almost everything was created. Primary fashion illustration depend on human ability and imagination. People have this ability to come up with amazing achievements. It must happened with illustrations as well- break to the new era platinum age of illustrations. May be quite soon Vogue photographed cover will be replaced with fashion illustration.

The comfort women

The comfort women The comfort women issue has been a controversial topic since December 1991, where Kim Hak-sun and several other Korean women came forward in a lawsuit against the Japanese government demanding reparation as former â€Å"comfort women.†[1] Undoubtedly, there is an abundance of literature concerning the issue from both Japanese and American scholars. In addition, the media illustrates many different positions that have been and are still argued today. Yuki Tanaka, however, provides an interesting analysis of Japans comfort system in his book, Japans Comfort Women: Sexual slavery and prostitution during World War II and the US Occupation. He begins on a personal note concerning his father and uncles being part of the Kwantung Army; one of many groups who participated in the comfort system. Tanaka suggests that the Japanese soldiers were not â€Å"monsters† but average and banal human beings whose participation was a â€Å"personal choice,† not a mass conspiracy of evil.[2] In essence, Yuki Tanakas book provides a sound examination of the origins and structure of the comfort system during World War II, as well as its further establishment for the Allies during the US occupation. However, Tanaka neglects the issue of â€Å"slavery† and overemphasizes the issue of â€Å"sex† within the comfort women system. While this is not to say that he fails to acknowledge the slavery issue, his book is driven towards the universal connection between war and sex, in relation to his focus on the ideologies of masculinity and dominance as sole grounds for the brutality against comfort women in Japan and later on in the expanse of Asia. In this review, I examine Tanakas approach on the comfort women issue by evaluating how his literature is structured. I also examine his literatures dependency on the aspects of dominance, masculinity and sex during the wartime as reasoning for his chosen direction on the comfort women issue. Lastly, I examine Tanakas use of terminology throughout his book and determine whether his chosen terminology indicates a trivial bias or an unconscious effort to categorize the differing levels of brutality in which the Japanese military and the Allied occupation forces exploit comfort women. Tanakas motivation to further investigate the comfort women issue stems from the continued silence from his father and uncles concerning certain Japanese war experiences. He suggests that he learned about his fathers wartime experiences through a historical filter, which is often a common practice with history-telling. Tanaka states that the silence warrants a further examination of the history of Japanese prostitution, as well as the practice of wartime prostitution by other nations, specifically the US and Australia.[3] Although Tanaka does not excuse what Japan did to women during World War II, he explains that it was â€Å"part of a pervasive pattern of worldwide male aggression and domination.†[4] Ultimately, Tanaka universalizes certain aspects of Japans military prostitution and the institution of the comfort system. This provides an interesting and rational approach to the issue, since deeming the comfort system as an isolated incident would be careless and ignorant. Tanaka structures his book into six chapters: the origins of the comfort women system, procurement of comfort women and their lives as sexual slaves, comfort women in the Dutch East Indies, why the US forces ignored the comfort women issue, sexual violence committed by the Allied occupation forces, and Japanese comfort women for the Allied occupation forces. In chapter one, he provides a detailed illustration of the how the comfort system started and how it grew from mass recruitment, coercion, abduction and transaction. Tanaka specifically relates the structure of the comfort system to the karayuki-san system of overseas prostitution. He highlights the progressive nature of the Japanese military prostitution system of using professional Japanese prostitutes to using Korean women in the comfort stations. In chapter two, Tanaka examines the significant emergence of Korean women in comfort stations during Japans colonization of Korea. While most literature concerning the comfort women issue focus on the exploitation of Korean women, Tanaka analyzes the circumstances pertaining to the use of Korean women as the main source for the comfort system. To enhance this aspect, he uses testimonies from Korean, Chinese, Taiwanese and Filipino comfort women victims to emphasize the drastic expansion of the system from China and the Shanghai Incident in 1932, to the entire Asia-Pacific zone after Japans attack on Pearl Harbor.[5] In chapters three and four, Tanakas focus turns away from the Asian community and towards the international community to examine common characteristics of military prostitution between the Japanese military and the Allied occupation forces.[6] Tanaka first examines the Dutch, Eurasian and Indonesian comfort women in the Dutch East Indies, where the Dutch military prosecute the Japanese military for crimes against the Dutch women, but not for the Asian women situated in the Dutch East Indies.[7] The issue of race is a significant aspect to how the comfort system is structured, as well as how the US and other Allied occupation forces fail to prosecute the Japanese military for crimes against humanity for all comfort women victims. Tanaka highlights the aspect of racial discrimination to place responsibility on the Allied forces for exacerbating the issue by failing to take action against the Japanese military. He also examines how the US occupation forces, along with the British and Au stralian troops, maintained similar policies of â€Å"military-controlled prostitution†[8] as the Japanese military. In addition, Tanaka raises important questions pertaining to whether these policies are still a common practice in contemporary military forces, and whether this issue is â€Å"integral to the relationship between war and sexuality.†[9] Tanakas approach to the comfort women issue takes on a broader focus, which encompasses other nations as active participants in their acts of brutality against comfort women. In chapter five, Tanaka uses a wide variety of Japanese and American documents to examine the true nature of the Allied forces military-controlled prostitution and the extent of the violence and rape suffered by women. With this chapter, Tanaka aims to bring the problematic relationship between war and sexuality into the spotlight of the comfort women issue. In chapter six, Tanaka establishes that the characteristics of the wartime comfort system were similar to the Recreation and Amusement Association (RAA) established specifically for the Allied occupation forces. He maintains that the RAA was a less brutal establishment of military prostitution than that of the Japanese wartime comfort system. However, historian Bob T. Wakabayashi argues that â€Å"[i]f the Allies sexual exploitation of women was less brutal, then, this was largely because it was more lucrative for the women.†[10] Throughout the book, Tanaka emphasizes the problem of venereal disease, which only increased a s the comfort system expanded. While policies were implemented to prevent the spread of venereal diseases, none of the implemented polices attempted to discontinue the system. This, Tanaka suggests, shows how the preventive policies only increased venereal disease because soldiers were working around the policies to find other ways to meet with prostitutes. By examining how Tanaka structures his book, his approach on the comfort women issue suggests that he believes the role of the Allied occupation forces in the comfort system is explained by the ideological relationship between war and sexuality. Tanakas approach to the comfort women issue is defined by his books dependency on the aspects of dominance, masculinity and sex during wartime. He uses these aspects to universalize characteristics of the comfort system as an example of the relationship between war and sex. In addition, Joy Damousi also suggests that Tanaka views â€Å"racism and nationalism [as] interrelated within the ideology of masculinity †¦ [where] sexual abuse of women symbolized the dominance of the conquerors.†[11] Wakabayashi, however, argues that Tanaka purposefully shifts the issues focus from Korea to the Asia-Pacific zone to look for â€Å"charges of criminality† from international law rather than domestic law.[12] Tanaka addresses the parallel between the violation of the womans body and the domination over the enemy on the battlefield. He states that the brothels and prostitutes were used because soldiers believed that women were there to help the soldiers who fought to protect the ir country.[13] This type of reasoning indicates that the soldiers saw their relations with comfort women as a transaction of returned favors. Tanaka states that the soldiers mindset stems from aspects of dominance and masculinity enforced in preparation for the war. Tanaka also theorizes that sexual activity, especially during wartimes, provides an escape from reality, similar to the effects of alcohol.[14] Ultimately, it is used as a weapon against death. In relation to war, violence is needed when fighting wars, which translates into violence against women, in this case against comfort women. Physical domination over women, especially women of the enemy, translates into the humiliation of the enemy.[15] This type of war mentality is very common, not just with the Japanese military, but with the Allied occupation forces as well. Wakabayashi, thus, questions why Japan is the only country under litigation if other Allied occupation forces from the US and Australia also played a role in exacerbating the comfort system. A. Hamish Ion disagrees with Wakabayashis assessment and states that while the Allied occupation forces behavior was cruel, it â€Å"does not equate with that of the wartime Japanese military.†[16] Ultimately, the sexual abu se of women is inevitable during wartime because soldiers are trained to exude masculinity and dominance, which Tanaka explains is the â€Å"military culture of sexualized masculinity, a phenomenon common to military organizations regardless of nationality.†[17] Tanaka provides an interesting comparison between war and sexuality in relation to how this ideological relationship shaped the comfort system during World War II and into the US occupation. While Tanaka gives the impression that he believes the Allied occupation forces played a significant role in exploiting Asian women, he reasons that it was less brutal than the exploitation suffered during the wartime. Wakabayashi argues that Tanaka shifts the focus of the comfort system towards the Asia-Pacific zone for the purpose of using international law to evaluate the Japanese military. However, one must acknowledge that Tanakas shift in focus also emphasizes sexuality and its effect on war. For this reason, he concludes the use of sex was a main factor in sustaining military discipline.[18] Tanakas use of terminology throughout his book also factors into how he illustrates the comfort women issue. From examining his term use, the reader can question whether his literature depicts a bias or merely an effort to distinguish the severity of Japans military prostitution and the Allied occupation forces exploitation of women. Throughout his book, Tanaka does not use the term â€Å"coerced† like many other authors do in their literature. Instead, he consistently uses the terms â€Å"forced† and â€Å"recruit† in reference to how comfort women were procured. This is especially pronounced in chapter two: procurement of comfort women and their lives as sexual slaves, where Tanaka examines the circumstances of Chinese and Filipino comfort women. Often times, the Japanese military did not have to conceal how they were treating civilians.[19] In this case, using the term â€Å"coerced† implies bullying and intimidation, while using the term â€Å"forced † implies an outright proactive recruitment. In addition, Prime Minister Shinzo Abes definition of â€Å"coercion† states that â€Å"government authorities [were] breaking into private homes and taking [women] like kidnappers,†[20] which proves to be a fitting definition in the procurement of Chinese and Filipino comfort women. Tanaka also uses the term â€Å"procure† as a more general reference to how the Japanese military were obtaining and acquiring women for the comfort system. The overall use of this term encompasses terms such as â€Å"coercing,† â€Å"forcing† and â€Å"recruiting† in relation to the comfort system because it only specifies that the women were obtained, not the method in which they were obtained. Wakabayashi also hints at Tanakas â€Å"slight bias† when referring to â€Å"sexual slavery† for Japan and â€Å"military-controlled† prostitution for the Allied forces.[21] Ultimately, Wakabayashi feels that Tanaka â€Å"downplays Western military sexual violence†[22] because he categorizes Japan and the Allies role in the exploitation of women differently. Wakabayashi also accuses Tanaka of being hypocritical because Tanaka states in his introduction that he means no offence by using terms such as â€Å"comfort women† and â€Å"comfort stations† in his literature, which he describes as â€Å"cruel euphemisms.†[23] In addition, Wakabayashi is bothered by Tanakas use of the acronym â€Å"RAA† to refer to the â€Å"Recreation and Amusement Association† established specifically for the Allied occupation forces. However, it can be argued that Tanaka uses acronyms throughout his book, including the terms General Head Quarter s (GHQ), venereal disease (VD) and Government Issue (GI). His use of acronyms could either mean he is attempting to save the reader from repeatedly reading â€Å"venereal disease† numerous times, or that he is trying to downplay the Allies involvement in the exploitation because most of his acronym usage is located in the chapters focused on the Allies. It is not difficult to see why Tanaka downplays the Allied occupation forces involvement, especially when he refers to terms such as â€Å"prostitution† and â€Å"sexual slavery.† In this case, prostitution implies â€Å"payment of sexual union.†[24] Tanaka provides a brief examination of the structure of a comfort establishment by the Recreation and Amusement Association (RAA). The GI is to pay at the front desk and pick up a ticket and a condom before meeting with the comfort woman. In the morning, the comfort woman goes to the front desk to claim half of the money paid. Therefore, one could agree with Tanaka and argue that the RAA and the Allied occupation forces were not as brutal in their exploitation, which is why only Japan is involved in litigation concerning the comfort women issue. By examining Tanakas terminology throughout his book, one can establish that his use of certain terms indicates a bias, but not an unexamined one. His chosen terminology als o emphasizes the sexuality aspect of war and its effect on how both Japanese and Allied troops influenced the comfort system. This review centers around the argument that Yuki Tanaka overemphasizes the aspect of â€Å"sex† and not enough on the aspect of â€Å"slavery.† This is because Tanakas approach on the comfort women issue is dependent upon the relationship between war and sex. This relationship implies a universality of certain characteristics of the comfort system or at least characteristics of military prostitution exploited by all nations. By examining the structure of his book and the terminology he uses, one can identify that Tanaka aims to investigate certain war experiences that the older generation of World War II, from Japan, the US and Australia, maintained silence about. In essence, Tanaka relies heavily on the aspect of â€Å"sex† where A. Hamish Ion also points out, â€Å"the issue at heart is not sex but slavery.†[25] Tanakas book provides an interesting yet reasonable approach to the comfort women issue. He manages to examine different sources from the Japanese Archives, the Australian National Archives and War Memorial, as well as the US National Archives, which allowed him to map out patterns and continuities between military prostitution and war mentality. He provides many primary documents throughout his book, including comfort women and military officials testimonies, witness reports, statistical data as well as photographs. He attributes most of this research to his fourth and fifth chapters, which would have turned out differently had he not visited the US National Archives. Tanakas book not only provides insight to the origins and structure of the comfort system during World War II, but also establishes the Allied occupation forces as a major contributor for the silence maintained concerning the comfort women issue. Therefore from this abundance of information Tanaka provides, one can co nclude that the established silence on the issue was not for the lack of resources, but because literature has over-examined different aspects of the same angle. [1] I use the term â€Å"comfort women† without quotation marks throughout the review to stay consistent with the authors use of the term in his book. [2] Yuki Tanaka, Japans Comfort Women: Sexual slavery and prostitution during World War II and the US Occupation (New York: Routledge, 2002) 3-4. [3] Tanaka, Japans Comfort Women, 2. [4] Tanaka, Japans Comfort Women, (Forward) xvi. [5] Tanaka, Japans Comfort Women, 5. [6] Raymond Lamont-Brown, â€Å"Sex Slaves for the Emperor,† Contemporary Review 281, no. 1640 (2002), http://find.galegroup.com.ezproxy.library.yorku.ca/gtx/start.do?prodId=EAIMuserGroupName=yorku_main, 181. [7] Tanaka, Japans Comfort Women, 78. [8] Tanaka, Japans Comfort Women, 92. [9] Tanaka, Japans Comfort Women, 6. [10] Bob Tadashi Wakabayashi, â€Å"Review: Comfort Women: Beyond Litigious Feminism,† Monumenta Nipponica 58, no. 2 (2003), http://www.jstor.org/stable/25066215, 245. [11] Joy Damousi, â€Å"Review: [untitled],† The American Historical Review 108, no. 4 (2003), http://www.jstor.org/stable/3523712, 1122. [12] Wakabayashi, â€Å"Beyond Litigious Feminism,† 249. [13] Tanaka, Japans Comfort Women, 87. [14] Tanaka, Japans Comfort Women, 174. [15] Tanaka, Japans Comfort Women, 176. [16] A. Hamish Ion, â€Å"Review: [untitled],† The International History Review 23, no. 2 (2003), http://www.jstor.org/stable/40109381, 475. [17] Tanaka, Japans Comfort Women, 179. [18] Damousi, â€Å"Review,† 1122. [19] Tanaka, Japans Comfort Women, 48. [20] Hirofumi Hayashi, â€Å"Disputes in Japan over the Japanese Military â€Å"Comfort Women† System and its Perception in History,† The ANNALS of the American Academy of Political and Social Science 617 (2008), http://find.galegroup.com.ezproxy.library.yorku.ca/gtx/start.do?prodId=EAIMuserGroupName=yorku_main, 124. [21] Wakabayashi, â€Å"Beyond Litigious Feminism,† 243. [22] Wakabayashi, â€Å"Beyond Litigious Feminism,† 243. [23] Wakabayashi, â€Å"Beyond Litigious Feminism,† 244. [24] Sarah Soh, â€Å"From Imperial Gifts to Sex Slaves: Theorizing Symbolic Representations of the ‘Comfort Women,† Social Science Japan Journal 3, no. 1 (2000), http://scholarsportal.info.ezproxy.library.yorku.ca/, 65. [25] Ion, â€Å"Review,† 474.

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Herkansingsopdracht ETGRS2 (interactieve lesbrief): Als herkansing wordt van een student gevraagd een lesbrief over een onderwerp of thema uit het vakgebied van Game Technologie / Game Design uit te werken als een zelfstandig te ‘lezen’ lesbrief. Doel is je, op basis van het geen in de lessen is behandeld, je eigen interesse, vaardigheid en richting, verdieping te zoeken in een thema / onderwerp, en dit zodanig te presenteren in een lesbrief dat anderen na lezen van de lesbrief meer over het onderwerp te weten zijn gekomen. Het moet een heldere en inzichtelijke tutorial-achtig verhaal zijn, gericht op een doelgroep van MT-studenten die met Games (en GameMaker) aan de slag gaan (dus nog niet zoveel kennis hebben). NB. Dus niet de lesstof of lesreaders of bestaande tutorials kopià «ren en aanbieden, maar zelf een uitgebreider verhaal maken, waaruit het behandelde item (en de bijbehorende sub-items) duidelijk uitgelegd worden. Zodat ook duidelijk wordt dat je jezelf er in verdiept hebt. In principe is ieder onderwerp mogelijk, als het aansluit op het vakthema GameTechnologie en/of GameDesign. Onderwerpen moeten eerst voorgelegd worden voor goedkeuring. De lesbrief behandelt deze dan door de te presenteren historie, achtergronden, theorie, voorbeelden, à ©Ãƒ ©n of meerdere oefeningen en tot slot een toekomstvisie van jezelf op het onderwerp. Kies een onderwerp welk aansluit op je eigen 'gerichtheid' ; waar ben je goed in – waar heb je feeling mee – waar wil je jezelf verder in verdiepen; dit om tot een lesbrief van een zinvol niveau te kunnen komen. Onderwerpen kunnen zijn (maak keuze of doe een voorstel voor eigen onderwerp): Basic game technologies (kies een van onderstaande items): *Behavior and Motion : reactive behavior rule-based systems in games agents and bots in games Finite State Machines *Motion control Interaction models Motion planning Collision detection †¢ path finding 􀂃 collision detection 􀂃 AI principles MT – programma E&T – vak ETGRS2 jan. 2005 NWH, 4-4-05, pag. 2 / 2 †¢ Essentials of a (good) game 􀂃 Rules 􀂃 Play 􀂃 Meaningful Play 􀂃 the game System 􀂃 Magic Circle 􀂃 Procedural Representation Basis opbouw 'lespresentatie': Een lespresentatie is een helder, overzichtelijk, verdiepend college aan de andere studenten over een bepaald thema of onderwerp binnen het domein van Graphics&Sound. Een makkelijk leesbaar, tutorial achtig document, met beeldmateriaal (screenshots, movies etc.) waarin het onderwerp duidelijk wordt behandeld.